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Mailing Address: PO Box 29, Danvers, MA 01923 | Delivery Address: 7 1/2 Bridge Street, Danvers, MA 01923
RESPONSIBILITIES
Single Source was engaged by local Y leadership to help raise awareness of the Y’s mission and key initiatives.
We collaborated on how to educate members and the community that the Y is a non-profit organization focused on youth development, healthy living and social responsibility.
A group of regional YMCA’s wanted to customize their national, annual fundraising campaign materials to make a more personal impact.
Single Source created multiple campaigns to raise awareness of the Y’s key initiatives. To date we have helped them raise several million dollars!
To support the Y’s annual campaign, each year we’ve produced a series of videos featuring local Y “Champions” speaking about the effects of the Y’s key initiatives.
Videos are used for fundraising and shared on websites, e-blasts and social media.
To support the Y’s recruitment of campaign volunteers, we promoted them as “Super-Askers” and made them feel special with a Clark Kent/Superman-style welcome kit.
We created various displays and collateral to engage potential volunteers.