Single Source Marketing

Look Closer

Single Source Marketing

First question: Why the change?

Truth is we loved our old logo the way a mother loves a son. Had it for almost 19 years! But we’ve grown up a lot in that time. Our depth of offerings has expanded exponentially. So, it was time for our logo to, well, grow up.

The Colors

Cool gray and smooth orange make up our new colors. We love the look and feel of how they work together. The steel gray reflects our hardened resolve while the orange speaks to our innovative approach to solving client challenges. Oh, and we might have chosen orange due to our founders, Dee and Rick, having met at Syracuse University. So there’s that. 😉

The two S’s are, of course, for Single Source.

You may see three S’s (the gray, the orange and the negative space between them) and that’s ok. In actuality, the negative space represents the pathway we create when helping our clients get from the beginning to the end of a project.

Our Version of Yin and Yang

The Yin speaks to the creative solutions and designs we develop for our clients. The Yang reflects the seamless execution we provide. Great creative and flawless execution … the two badges of courage Single Source brings to every engagement.

The Gritty Texture

Truth be told, there is a little junkyard dog in all of us at Single Source. The gritty texture symbolizes our mindset of, “Do what it takes to get it done.” Execution Is Everything® is not just our tagline, it is THE cornerstone of the agency.

The Dot

We get all sorts of guesses about what this is. No, it is not the North Star. And it isn’t the moon. When you peel away the gritty texture, it becomes clearer that it is a map of the Town of Danvers. The dot is exactly at 7 ½ Bridge Street, the home of Single Source Marketing!

Ta Da!

So, now you know the thinking behind the creation of our new icon … the colors, the treatment and the design.

Hope you enjoyed the tour and like the end result as much as we do!