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When Single Source met with Little Leaf Farms ownership, they were searching for a brand identity that would resonate with consumers. We executed our proprietary brand development process. The outcome was a new name, logo and tagline that really captured the core principles of the company.
Single Source designed and built a very visual, responsive and easy to navigate website for Little Leaf Farms. The goal was to appeal to target consumers and chain store merchandisers. The site goes a long way to show how Little Leaf Farms is extremely unique by featuring custom-designed icons, crisp photography, original recipes, videos and a blog to archive all of the well-deserved PR.
Beautiful and eye-catching!
Single Source designed packaging that delivered a terrific balance among the logo, the tagline, the messaging of key benefits and still left plenty of space for the consumer to see the quality lettuce.
To aid in the initial retailer sell-in period, Single Source created and helped to secure various POP signage elements within major chains. The creative launched in over 800 locations and included shelf cards that detailed the specific distance Little Leaf Farms was from each store. The POP featured the “Born Local. Raised Right.” messaging.
Single Source created the messaging and multiple “story starters” to entice editors and social media influencers. The results included PR pieces in vehicles like The Boston Globe, The Herald, Supermarket News, Food World, Produce News, WCVB Channel 5’s Chronicle and dozens of others.