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Through our proprietary brand development process, we teamed up with Jonathan’s to update their logo and better position their brand. The “Makes Everything Better” tagline highlights the key benefit sought by the core user: Sprouts are an ingredient that improves recipes and adds flavor. They “Make Everything Better!”
Responsive, animated and flat-out engaging are just some of the words that have been used to describe this website. JonathansSprouts.com is packed with beautiful product shots, consumer information and recipes to help drive sales at chain stores.
Single Source totally redesigned Jonathan’s packaging and labels to really make them jump off the shelf and catch a shopper’s eye. We also designed sales collateral and Jonathan’s case pricing structure to help them sell-in more cases than ever before.
Working closely with Jonathan’s broker and key retailers, Single Source introduced a new display system. The spring-loaded merchandisers kept Jonathan’s SKUs upright and consumer-facing. Produce Managers liked the ease of loading, the full look it gave the display and how out-of-stocks could easily be spotted.