Haffner’s is an iconic brand that is well-known throughout the Merrimack Valley and Southern New Hampshire. The brand had suffered through multiple logos, colors, fonts and looked dated. Through our brand development process, Single Source created a new logo that is clean, easy to read and includes updated design elements that are a nod to Haffner’s heritage.
When you have 60 retail locations and tens of thousands of oil and propane customers, you’re going to need to find multiple ways to reach them all. Single Source has constructed a comprehensive media plan that includes broadcast, digital, social, print and in-store POP that drive home specific messages for Haffner’s. Click on the Haffner’s Hotline and hear how we do just that.
Though Haffner’s had done some posting on Facebook, Single Source was engaged to create a thorough social media plan. Through organic and paid content, we have significantly grown followers and engagement on Facebook and Instagram. In addition, we protect Haffner’s reputation by monitoring and responding across all review sites including Yelp!, Google My Business, the BBB and more.