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Single Source helped Gillette boil down all the reasons for major retailers to make shelf space for their new Fusion Five Blade Disposable Razors.
Single Source wrote and produced this short sales video featuring kinetic typography, motion graphics and 3D animation.
Gillette wanted to relaunch and reenergize the Mach 3 Shaving System by positioning it as the next step up for disposable users.
Single Source organized, wrote and produced the video that was targeted to merchandisers at major retailers worldwide and featured kinetic typography, motion graphics and 3D animation.
Gillette had launched two very successful items:
The Fusion Proglide & The Mach 3. Looking to elevate sales even more, Gillette wanted to layer on the additional benefit that both worked very well for guys with sensitive skin. Our video explained the new benefit to major retailers and why they should increase their buy-in.
For multiple years, Single Source was tapped by Gillette/P&G to organize and design their global Display and POP Standards for both Gillette and Venus razors, blades and shave care lines. These guides were used to protect brand standards around the globe when sales and marketing teams co-marketed with retailers.