Backyard Farms wanted to improve their brand exposure in-store.
Single Source developed a “Set-In-Set” display that not only increased Backyard Farm’s in-store presence, it also created a vehicle to merchandise their SKUs together and drive incremental sales.
Set-In-Sets were customized to fit the needs of each chain.
Free Standing Merchandisers
These free standing merchandisers have a lot going for them!
Durable and flexible, these displays were designed to accommodate multiple SKUs within a small footprint. The free standing merchandisers have been used in various Wakefern locations, Hannaford and other major retailers.
Try a Backyard Farms Tomato just once and you will be hooked! Single Source handles all in-store sampling programs for Backyard Farms.
Whether it is scheduling and managing a block of demos in chains that provide their own staff or hiring and training our own Brand Ambassadors, Single Source handles every detail.
Hannaford reached out to Backyard Farms and Single Source to help drive sales and promote a specific look and feel in their new prototype stores.
Within six weeks, Single Source designed and manufactured several prototype displays that were tested in 15 locations. By the end of the test period, Hannaford had ordered an additional 75 displays!
Securing incremental space and displays is one thing. Keeping the messaging fresh, relevant and effective is another. Single Source works with Backyard Farms and various retailers to keep the in-store POP relevant, on brand and breakthrough. Then, we work hard to get the signage to each store utilizing the most efficient options.