This 93-year-old credit union had a rich history serving telephone workers.
Industry consolidation resulted in attrition of Members and accounts.
The new name, logo and tagline were the foundation to halting the slide and the beginning of significant Member and new product growth.
To promote the launch of the new brand, Align Credit Union ran a heavy concentration of TV in targeted zip codes around its branches.
We utilized local, up-and-coming musicians for the soundtracks in the TV and radio spots.
The spots not only introduced the new brand, but each version promoted different product offerings with a call to action.
Designed and built secure website.
Site averages almost 90,000 visits per month.
Members can get up-to-date rates on a variety of products, apply for a mortgage, a home equity loan, an auto loan or even shop for a new car complete with insurance.
Ads can’t just be pretty, they must be effective.
Single Source has created dozens of mortgage, home equity and auto loan campaigns for Align.
The end result has been steady increases in all three areas as well as a consistent rise in new Members joining Align.
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Mailing Address: PO Box 29, Danvers, MA 01923 | Delivery Address: 7 1/2 Bridge Street, Danvers, MA 01923