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Mailing Address: PO Box 29, Danvers, MA 01923 | Delivery Address: 7 1/2 Bridge Street, Danvers, MA 01923
RESPONSIBILITIES
Adult Foster Care of the North Shore provides placement for adults with disabilities and/or chronic illnesses. Their website needed to resonate with potential caregivers as well as social service providers who recommend Adult Foster Care as a solution. Single Source created a vibrant site that serves both target groups. Also, we built an intranet for caregiver training updates.
Single Source negotiates, produces, monitors and reviews all media for Adult Foster Care of the North Shore. Our goal is to recruit new caregivers who want to open their homes to an adult with a disability or chronic illness. Media includes Google AdWords, web banners, radio, TV and print.
Adult Foster Care of the North Shore has multiple target groups and needs to talk to each in their own special way.
Single Source helps crystallize the messaging so that it resonates with each target while overseeing the production of all collateral materials.