True Partners. Flawless Execution.

Bianco & Sons

Look Closer

Seamless Partnership. Significant Growth.


Look Closer

Kicking It Up A Notch


Look Closer

Great Work
for Great Causes


Look Closer

What We Do

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Outsourced Marketing

Many of our clients outsource their entire marketing operation to Single Source.


  • Expertise – You are hiring a staff of experts in Strategic Planning, Creative Design, Writing, Social Media, Media Planning/Buying and the list goes on.
  • Focus – Our Client Marketing Managers are focused and expert at prioritizing and executing specific marketing objectives. We do not get pulled off course in ways that often happen to internal resources.
  • Financial Savings – Hire an entire marcom department without the hassle of interviewing, multiple salaries or paying benefits.

Brand Development

Single Source builds brands … over 60 of them and counting.

Overview of proprietary brand development process:

  • Determine specific, measurable vision for the next three years.
  • Crystallize and rank target customers.
  • Prioritize the top benefits sought by target customers.
  • Deep-dive research into competition.
  • Create positioning, logo design and tagline development.
  • Complete the process with brand standards and launch strategy.

Strategic Planning

  • It starts with analyzing revenue streams and profit centers. We go deep.
  • Then, we look at where and how you want to grow in the next three years.
  • We mesh that with current capabilities and talent.
  • Identify the weaknesses and threats.
  • And, finally, build a plan that helps rally marketing, sales, operations and merchandising.
  • It’s not brain surgery. It’s about asking tough questions, having no sacred cows, planning and, of course, executing.

Shopper Marketing

  • Single Source has been doing Shopper Marketing before it was called Shopper Marketing!
  • Over 100 collective years of chain store and CPG experience.
  • Create case-moving, display-driven programs.
  • Expertise with Chain Merchandisers, Category Managers, Buyers, Operations, Store Managers and, of course, VPs of Marketing.
  • Core department experience includes: Grocery, Frozen, Private Label, Natural, Bakery and Meat.

Creative Services

  • New Product Names, Brands and Taglines
  • Logo Design
  • Website Design
  • Packaging Design
  • Graphic Design
  • Illustration
  • Concepting
  • Copywriting

Website Development

  • Beautiful, clean designs
  • Intuitive navigation
  • Responsive
  • Exceptional copywriting
  • Precise, stable code writing
  • WordPress for content management
  • WooCommerce for online shopping
  • Expertise in HTML5, CSS, JAVASCRIPT, PHP

Digital Interactive

  • Google Ads – Text-Based Search Ads, Graphic Display Ads, YouTube Video Ads and In-App Mobile Ads.
  • Facebook Ads – Precisely target the right people, capture their attention and get results.
  • Retargeting Ads – Keep track of and reconnect with people who visit your site when they move on to other sites.
  • True, Pay-for-Perfomance SEO – Only pay for SEO when the key search words put you on Page 1 of a Google search.
  • Email Marketing – Methodically build and reach out to current and potential customers with meaningful communications.

Social Media

  • Relationships with over 200 significant social media influencers in food, health and lifestyle.
  • Grow and engage followers on Facebook, Instagram, Twitter, Pinterest and more.
  • Develop and write original monthly content calendars.
  • Provide monthly diagnostic dashboards.
  • In-house video and photography.
  • Monitor and respond 24/7.

Public Relations

  • Content creation, concepting and storytelling anchor our PR.
  • Expert in writing press releases, email marketing and ghostwriting company communications.
  • Relationships with over 200 significant social media influencers in food, health and lifestyle.
  • Strong relationships with digital, broadcast and print media throughout the Northeast.
  • Prep and support your company spokesperson or take on that role for you.
  • Build and assemble custom PR lists.

Experiential Marketing

Single Source has built and managed brand ambassador programs. We find, hire, train and manage staff to demo in-store or on-site at large events.

We handle everything from A-Z such as:

  • On-site displays and portability.
  • Tactics and scripts to engage the prospect.
  • Coupon creation, printing and redemption.
  • Consumer feedback and tracking.
  • Follow-up tactics.

Media Services

Single Source has decades of media sales experience and this is a definite edge when it comes to negotiating ad buys.

  • Comprehensive, strategic planning process.
  • Expert at negotiating and leveraging assets for value and reduced spending.
  • Strong relationships with digital, broadcast and print media.
  • Experienced in Google Ads, Facebook ads, retargeting ads and more.
  • We reconcile every single media invoice to make sure all media ran as ordered.

Business Consulting

Starting, owning and/or running a business is pretty damn hard. If you haven’t done it, you can only imagine it.

However, we are entrepreneurs and do know.

Before marketing plans are executed, we help make sure your business strategy, merchandising and operations are ready to deliver.

And we’re always here for clients … just to listen, let them vent, bounce ideas and clear their heads.

In Their Words


Agency of Record Shopper Marketing Website Development
4C Foods Corporation
Social Media Digital Marketing
Golden Cannoli
Agency of Record Digital Marketing Packaging
Agency of Record Brand Development Social Media
Agency of Record Shopper Marketing Social Media
Good Neighbor Seafood Co.
Social Media Digital Marketing
Reverie 73
Agency of Record Brand Development Social Media
Hancock Associates
Agency of Record Social Media Website Development
JB Sash
Agency of Record Social Media Website Development
Adult Foster Care
Agency of Record Social Media Website Development
Gienapp Architects
Agency of Record Brand Development Website Development
Ipswich Bay Glass Company
Agency of Record Social Media Website Development
Energy North Group
Agency of Record Social Media
Harborlight Homes
Brand Development Strategic Planning
Kart Smartr
Website Development
Action Inc.
Agency of Record Strategic Marketing Digital Marketing
Scott Energy
Agency of Record Social Media Brand Development
Website Development Social Media
Beverly Bootstraps
Brand Development Website Development Campaign Fundraising
Align Credit Union
Agency of Record Brand Development
SiFi Networks
Social Media Digital Marketing
Joseph’s Gourmet Pasta
Social Media Website Development
Brand Development Campaign Fundraising
A&B Kitchen • Bar
Brand Development
Dunkin’ Brands
Agency of Record (Alt. Points Of Dist.)
Shopper Marketing
Shopper Marketing
Teddie Peanut Butter
Agency of Record Shopper Marketing Website Development
Mad Bakers
Brand Development Packaging Trade Show Marketing
Backyard Farms
Shopper Marketing Brand Ambassador Programs Demo Programs
Shopper Marketing
Brand Development Website Development
Verde Farms
Shopper Marketing
Little Leaf Farms
Agency of Record Brand Development Packaging
Jonathan’s Sprouts
Agency of Record Packaging Website Development
Agency of Record Brand Development Website Development
Y of the North Shore
Strategic Planning Brand Messaging Campaign Fundraising
The City of Lowell
Agency of Record Brand Development
Trinity EMS
Agency of Record Website Development
Brand Development Website Development
General Mills
Shopper Marketing
Stop & Shop
Agency of Record Private Label Marketing Vendor-Funded Programs
Ahold USA
Agency of Record Private Label Marketing

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