Brand Development

Single Source builds brands … over 50 of them and counting.

Overview of proprietary brand development process:

• Determine specific, measurable vision for the next three years.
• Crystallize and rank target customers.
• Prioritize the top benefits sought by target customers.
• Deep-dive research into competition.
• Create positioning, logo design and tagline development.
• Complete the process with brand standards and launch strategy.

Strategic Planning

• It starts with analyzing revenue streams and profit centers. We go deep.
• Then, we look at where and how you want to grow in the next three years.
• We mesh that with current capabilities and talent.
• Identify the weaknesses and threats.
• And, finally, build a plan that helps rally marketing, sales, operations and merchandising.
• It’s not brain surgery. It’s about asking tough questions, having no sacred cows, planning and, of course, executing.

Shopper Marketing

Single Source has been doing Shopper Marketing before it was called Shopper Marketing! With over 100 collective years of chain store and CPG experience, Single Source has a long list of case-moving, display-driven successes. Our expertise is rooted in knowing how to penetrate and work with chain merchandisers, category managers, buyers, operations, store managers and, of course, marketing. Core department experience includes:

• Grocery
• Frozen
• Private Label
• Natural
• Bakery
• Meat

Outsourced Marketing

Many of our clients outsource their entire marketing operation to Single Source.

Reasons?

• Expertise – You are hiring a staff of experts in Strategic Planning, Creative Design, Writing, Social Media, Media Planning/Buying and the list goes on.
• Focus – Our Client Marketing Managers are focused and expert at prioritizing and executing specific marketing objectives. We do not get pulled off course in ways that often happen to internal resources.
• Financial Savings – Hire an entire marcom department without the hassle of interviewing, multiple salaries or paying benefits.

Creative Services

• New Product Names, Brands and Taglines
• Logo Design
• Website Design
• Packaging Design
• Graphic Design
• Illustration
• Concepting
• Copywriting

Website Development

• Beautiful, clean designs
• Intuitive navigation
• Responsive
• Exceptional copywriting
• Precise, stable code writing
• WordPress for content management
• WooCommerce for online shopping
• Expertise in HTML5, CSS, JAVASCRIPT, PHP

Digital Interactive

• Google Ads – Text-Based Search Ads, Graphic Display Ads, YouTube Video Ads and In-App Mobile Ads.
• Facebook Ads – Precisely target the right people, capture their attention and get results.
• Retargeting Ads – Keep track of and reconnect with people who visit your site when they move on to other sites.
• True, Pay-for-Perfomance SEO – Only pay for SEO when the key search words put you on Page 1 of a Google search.
• Email Marketing – Methodically build and reach out to current and potential customers with meaningful communications.

Social Media

• Relationships with over 200 significant social media influencers in food, health and lifestyle.
• Grow and engage followers on Facebook, Instagram, Twitter, Pinterest and more.
• Develop and write original monthly content calendars.
• Provide monthly diagnostic dashboards.
• In-house video and photography.
• Monitor and respond 24/7.

Public Relations

• Content creation, concepting and storytelling anchor our PR.
• Expert in writing press releases, email marketing and ghostwriting company communications.
• Relationships with over 200 significant social media influencers in food, health and lifestyle.
• Strong relationships with digital, broadcast and print media throughout the Northeast.
• Prep and support your company spokesperson or take on that role for you.
• Build and assemble custom PR lists.

Experiential Marketing

Single Source has built and managed brand ambassador programs. We find, hire, train and manage staff to demo in-store or on-site at large events.

We handle everything from A-Z such as:

• On-site displays and portability.
• Tactics and scripts to engage the prospect.
• Coupon creation, printing and redemption.
• Consumer feedback and tracking.
• Follow-up tactics.

Media Services

Single Source has decades of media sales experience and this is a definite edge when it comes to negotiating ad buys.

• Comprehensive, strategic planning process.
• Expert at negotiating and leveraging assets for value and reduced spending.
• Strong relationships with digital, broadcast and print media.
• Experienced in Google AdWords, Facebook ads, retargeting ads and more.
• We reconcile every single media invoice to make sure all media ran as ordered.

Business Consulting

Starting, owning and/or running a business is pretty damn hard. If you haven’t done it, you can only imagine it.

However, we are entrepreneurs and do know.

Before marketing plans are executed, we help make sure your business strategy, merchandising and operations are ready to deliver.

And we’re always here for clients … just to listen, let them vent, bounce ideas and clear their heads.